What is Better: SEO or PPC?

The search results you see on Google when you type something in, are either due to SEO or PPC. With Google owning 88% of the UK’s search market, having your company feature on their search listings is essential to be competitive or generate new business.

Google Ads, are they really worth it?

Businesses in Information technology (IT) are beginning to question whether it is worth advertising with AdWords on Google after a report released by SEO Shark revealed that IT companies were paying over $107 to appear at the top of google in popular keyword searches.

How One Man Became the CEO of Over 100 Companies Overnight

This follows the intriguing story about how one man, just one man, became the CEO of over 100 companies overnight. Was it through grit, determination and hard work? Not exactly …

How to Monetise Your Website

Monetising a website is where money is generated from it. There are many different options for how to do it most effectively. Often, the form of monetisation that works best is dependent on the niche or industry that the website is operating in.

How Does Digital PR Work?

Digital PR is a type of strategy that is used in digital marketing, to increase a business’s online visibility. Agencies working in digital PR connect with not only journalists for e-magazines and newspapers to boost their client’s online presence, but also bloggers and influencers. Using these online professional bodies help those working in digital PR to accrue good backlinks and work to improve Search Engine Optimisation (SEO).

Everything you need to know about Google’s latest SEO update: Penguin 4.0

Google has rolled out its latest version of Penguin 4.0 which started on 23rd September to completing on 13th October 2016, Search Engine Roundtable reports. This update has had profound effects for online businesses and anyone that practices SEO (search engine optimisation).

Advanced Web Tracking is the best SEO tool in the world

One of the hardest things for SEO practitioners is finding a way to make SEO measurable. With clients always focused on results and reporting this onto senior staff, measuring has always been an issue and has no doubt caused several SEO agents to lose work to the ugly sister, pay-per-click advertising (PPC). After all, through Adwords or Bing Ads, it is extremely measurable as you can see how much you are paying for a click, keyword, advert and position you get.

Why Recruiters Don't Understand SEO

As an SEO specialist, I am constantly being messaged by recruiters offering me job positions in the world of SEO. Don’t get me wrong, its great to feel wanted and shows that the industry is growing if recruiters are trying to get in on the action. But sometimes getting 2-3 messages on Linkedin a day becomes annoying and feels like going through junk mail.

How Start Ups Can Find a Reputable SEO Company

Finding a reputable SEO company is important for any business looking to improve their search engine rankings but it is probably even more important for start ups. Unfortunately, SEO as an industry is rife with shady and unscrupulous companies offering cheap services and guaranteed results that will not only hurt your site’s performance in the search engines but may lead to your site being black listed from Google’s results pages.

Payday Loans For SEO – How To Beat The Toughest Algorithm

Daniel Tannenbaum is the head of SEO for Tudor Lodge Consultants and has ranked over 15 websites to page 1 of Google for payday, guarantor and bridging loans. Send him an email here.
When it comes to digital marketing, every consumer credit and loans business dreams of being on the first page of Google. Using pay-per-click advertising (PPC) allows you to access the top 4 spots, but at a price. The cost of a top 4 position can cost around £15 per-click and blow your budget in no-time – hence getting a spot on the free organic listings is like gold dust.

The Best Ways To Do International SEO

For successful companies, there is an exciting opportunity to launch your business overseas. However, this will mean making sure your website can be read and indexed by other search engines abroad and making it accessible to your potential customers.

SEO Trends 2018

The fascinating world of SEO is ever-changing alongside Google and the constant amendments made to it’s algorithm. The right techniques used in SEO can change at a drop of a hat, things that may have got you straight to the first few pages of Google may no longer work once Google has decided to change the algorithm.

20 SEO Tools to Consider in 2018

After launching your great looking, responsive and easy to navigate website, you need to introduce crowd pulling content. As a blogger or online professional, there is no shortcut to success. Search Engine Optimisation (SEO) is one of the essential features that will drive your online and blogging success. It is therefore very important to ensure that you are backed up and supported by some of the finest SEO tools on the market.

How to Create SEO Reports the Right Way

SEO reports are used when analysing a website to see its performance in search engines. Usually, the report should include keyword rankings, backlinks, and other SEO metrics. When creating such a report, the client should be the focus, and they should be able to understand it. It is, therefore, your duty to create a report that is easy to understand and that your client finds useful. Have a look below at some tips to help you create a stellar report.