What is Better: SEO or PPC?

The search results you see on Google when you type something in, are either due to SEO or PPC. With Google owning 88% of the UK’s search market, having your company feature on their search listings is essential to be competitive or generate new business.

Google Ads, are they really worth it?

Businesses in Information technology (IT) are beginning to question whether it is worth advertising with AdWords on Google after a report released by SEO Shark revealed that IT companies were paying over $107 to appear at the top of google in popular keyword searches.

How One Man Became the CEO of Over 100 Companies Overnight

This follows the intriguing story about how one man, just one man, became the CEO of over 100 companies overnight. Was it through grit, determination and hard work? Not exactly …

How to Monetise Your Website

Monetising a website is where money is generated from it. There are many different options for how to do it most effectively. Often, the form of monetisation that works best is dependent on the niche or industry that the website is operating in.

How Does Digital PR Work?

Digital PR is a type of strategy that is used in digital marketing, to increase a business’s online visibility. Agencies working in digital PR connect with not only journalists for e-magazines and newspapers to boost their client’s online presence, but also bloggers and influencers. Using these online professional bodies help those working in digital PR to accrue good backlinks and work to improve Search Engine Optimisation (SEO).

Everything you need to know about Google’s latest SEO update: Penguin 4.0

Google has rolled out its latest version of Penguin 4.0 which started on 23rd September to completing on 13th October 2016, Search Engine Roundtable reports. This update has had profound effects for online businesses and anyone that practices SEO (search engine optimisation).

Advanced Web Tracking is the best SEO tool in the world

One of the hardest things for SEO practitioners is finding a way to make SEO measurable. With clients always focused on results and reporting this onto senior staff, measuring has always been an issue and has no doubt caused several SEO agents to lose work to the ugly sister, pay-per-click advertising (PPC). After all, through Adwords or Bing Ads, it is extremely measurable as you can see how much you are paying for a click, keyword, advert and position you get.